Murad, Inc. reports that 2010 sales were up 11% over 2009. Launching over 14 consumer products, developing new relationships with leading spas and salons around the globe, and remaining the top doctor skin care brand at leading beauty retailers Sephora and Ulta helped the global skin and healthcare brand conclude 2010 with record-breaking numbers.

“2010 was another incredible year for the Murad brand; not only in sales but through line extensions, new consumer sub brand launches, partnerships with leading beauty organizations, and the launch of Dr. Murad’s latest book, The Water Secret, said Richard Murad, general manager of Murad, Inc. “With numerous innovative product launches on the horizon, Murad continues to be at the forefront of the skin care and beauty industries. We have no doubt that 2011 will mark yet another record setting year in our company history.”

Murad’s 2010 consumer launches included three completely new product lines: Anti-Aging Acne, Hybrids 2-in-1 treatment cosmetics and the youth-oriented Clean Scene line. All saw wide success in introducing the Murad brand to a new consumer base.

Murad’s direct marketing campaigns were also credited for their award-winning prowess. For the second year in a row, Murad’s Acne Complex infomercial took the top honor for best beauty long form and for the first year in this category, won best beauty short form at the Moxie Awards, which pays tribute to the year’s best direct response campaigns. The direct marketing channels also opened a new marketplace through Spanish language versions of the popular Acne Complex and Resurgence infomercial campaigns.